Website redesign
Fort Real Estate
The company website, rethought from structure to visual direction.
- Scope
- Website redesign
- Year
- 2026
01
AfterHover here and scroll
MaluBuss
Career stats
Years
4+
Audience
50K+
Memorable brands are carefully orchestrated.
Brazilian by origin, global by intent.
For four years I led the social media of Thiago Finch, one of the biggest names in digital marketing in Brazil. On LinkedIn his profile grew from under 5K to more than 50K followers. On TikTok and YouTube we started from zero and reached 500K and 350K. That LinkedIn work also opened the door for Bilhon, his holding company, to be featured in a Philip Kotler book on modern marketing.
Along the way, the work became much bigger than running one account. New clients came in, and I built a team around me with social media, video editing, design and production support. Today I take care of content, communication, positioning and the way a brand presents itself.
What clients come back for is how I work: close contact, care in every detail and a careful curation of everything that goes live. People buy what they perceive about a brand before they buy what it sells, and that perception is what I build.
Interviews I hosted at events in three Brazilian cities, edited for social media.
A curated selection of projects delivered for clients.
The company website, rethought from structure to visual direction.
Social media management across TikTok, YouTube and LinkedIn, with an invitation to take part in a Kotler book along the way.
Before
AfterA new visual identity and brand book for a marketplace consultancy, plus social media management.
A new profile identity for a company building AI agents, plus social media management.
An energy drink brand built from zero, from the can to the store.
Sample posts created as a pitch for a possible engagement with the brand.
I founded and run a creative agency in Brazil, so I hold the idea and the delivery at once.
How I work with people, beyond the deliverables.
I move between strategy, set and edit in the same day, and between industries from health to e-commerce.
I study what makes people stop scrolling, then test it on my own audience first.
Every piece starts from positioning. If it does not serve the brand's point of view, it does not ship.
I lead a team across copy, design and video, and keep everyone working from the same idea.
I translate between founders, creatives and audiences, in briefs, scripts and feedback.
As a founder I answer for the result, from the first call to the final delivery.
Open to remote positions, freelance collaborations and creative partnerships in the US, the UK, Europe and beyond.
